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Case Study: NFL Sunday Ticket 2002 Playbook Challenge: RadGraphx was put in charge of the design and print production of a marketing playbook, which had an extremely tight deadline and looked impossible right up to the end. The playbook had three separate versions of information, and it was imperative that final production and finishing be completed correctly.Approach: In order to facilitate an efficient production process, RadGraphx worked directly with the designer to coordinate the book in separate sections. In order to make every second count, RadGraphx used FEDEX first overnight multiple times a day to send layouts and proofs to the designer in New York. Results: Tabs were produced to be die-cut, followed by the cover, which was laminated. Upon arrival, the rest of the book was immediately put on press. We were given over 20 drop ship locations, each needing a different version. All production and mailing deadlines were met and the playbook was put to use immediately. [All NFL Sunday Ticket logos are official trademarks of the National Football League. All rights reserved.]
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