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Case Study: DirecTV & National Football League Promotion Challenge: DirecTV and the NFL Sunday Ticket promotion wanted to create excitement and retention among call centers selling the Sunday Ticket package throughout the US.Approach: RadGraphx conceptualized a 3-dimensional, rubber-band activated polygon as the vehicle to carry the season highlights and calendar schedule. Custom photography was shot to advertise promotional gifts and prizes for top sellers of the Sunday Ticket. Results: The staff promoting the DirecTV Sunday Ticket gained additional sales through the use of this highly visible and creative desktop item and received additional promotional materials for their efforts. [All DIRECTV Sunday Ticket logos are official trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corp. All rights reserved. All NFL logos are official trademarks of the National Football League. All rights reserved.]
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