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Case Study: DirecTV - NHL Playbook Challenge: DirecTV customer service representatives were in need of a useful tool to sell and promote NHL "Center Ice" programming space. The manual needed to be durable and provide easy access to critical data for potential customers.Approach: RadGraphx selected a hand-size, clear-cover binder, which would be both cost-effective for DirecTV and retain long-lasting durability. This would also allow future printings that would simply replace the cover insert and insides as new data became available. Result: This marketing tool was a hit with the CSRs, especially the hockey puck shaped tabs. Upon completion, RadGraphx drop shipped the binders to individual DirecTV representatives for immediate use. [All DIRECTV logos are official trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corp. All rights reserved. All NHL logos are official trademarks of the National Hockey League. All rights reserved.]
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